Dallas , February, 01 2007 -

DALLAS – February 1, 2007 -- AltiusPAR, a pioneer in developing software solutions for the hospitality industry, announced today that for the second consecutive year they have been named a winner in the prestigious 50^th Annual Adrian Awards Competition sponsored by the Hospitality Sales & Marketing Association International (HSMAI). The company was recognized for its creative sales & marketing animated video “Your Business, Our Obsession.” This year’s contest attracted more than 1,200 entries from 32 countries and destinations around the world, with entries judged by teams of experts from all sectors of the industry. AltiusPAR was the only technology company recognized in the Trade Media category.

Winners were honored on January 29, 2007, at the New York Marriott Marquis during the annual Adrian Awards Gala, a multifaceted, black-tie networking extravaganza celebrating award-winning work, lifetime achievement, and the “Top 25 Most Extraordinary Minds in Sales and Marketing.” These awards are handed out as part of the 2007 Adrian Awards, the largest and most prestigious travel marketing competition in the world, now in its 50^th year.

“We are honored to be recognized by the HSMAI two years in a row for our customer focused advertising,” said Connie Rheams, vice president of Business Development and Marketing. “AltiusPAR strives to be innovative in everything we do – from advertising to designing our products – and we are committed to helping hotel companies around the world maximize their revenue with customizable, highly scalable, real-time enterprise online revenue management solutions.”

About HASMAI

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at eight annual events, including HSMAI’s Affordable Meetings® and HSMAI World Quest. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 36 chapters in the Americas region. Visit www.adrianawards.com for more information on the awards competition and Gala tickets/table purchases.

About AltiusPAR
AltiusPAR is a pioneer in developing technologies that enable hotels and hotel chains to better manage room inventory, increase revenue and improve the customer experience. Built with the unique needs of the hospitality industry in mind, AltiusPAR removes the hurdles hotels face when trying to manage complex inventory and pricing data across multiple reservation channels. Built using industry leading technologies from Oracle and other partners, AltiusPAR offers a lower TCO due to its On Demand delivery model. It is a highly scalable and easy-to-use solution that frees customers from the burden of technology capital expenditure, hardware, software, service and maintenance, allowing them to concentrate on their core business initiatives. For more information about the company or its solutions, please go to www.altiuspar.com.

For more information,