MINNEAPOLIS, Minn. – HITEC Booth #1641 , June, 19 2006 -

AltiusPAR, a pioneer in developing software and service solutions for the hospitality industry, today announced version 2.0 of three of its premier products, including AltiusPAR Central Inventory System, AltiusPAR Central Reservations System and AltiusPAR Internet Booking Engine. Architected by leading design and usability firm gotomedia, the products’ new user interface designs bring together best practices in customer research, usability testing and adaptive technologies to help hotels and hotel chains optimize operations and improve the customers experience. All solutions are customizable to each hotel’s business needs.

“Extensive research conducted by gotomedia showed that while there are many online hotel booking engines and reservations systems, the technologies and interfaces that are being used still have not caught up with today’s best practices,” said Connie L. Rheams, vice president of AltiusPAR. “Technology is only useful if the people using them are gaining some tangible benefit. AltiusPAR is pleased to provide a product that addresses how our customers – and their customers – really act and think, not how some software engineer thinks they should.”

Flexibility, Choice, Results

AltiusPAR 2.0 offerings provide easy-to-use interfaces that deliver clear, well organized information that’s targeted to the user task. The designs leverage AJAX UI technology to offer users the ability to quickly and directly view and customize their search query and results based on their desired preferences.

“Existing solutions are often prohibitively complex to use and do not allow for human error such as misspellings or incorrect data; they also offer very limited visibility to the availability, relevance, price, amenities, hotel policies and other options,” said Kelly Goto, principal of gotomedia. “The overall goal was to create a design that would help hotels remove existing barriers to closing the deal with the customer.”

Next-Generation Upgrades

AltiusPAR 2.0 versions of CIS, CRS and IBE are available immediately and are already being implemented by AltiusPAR customers throughout North America and Europe.

·        AlitusPAR CRS 2.0 helps hotel call center agents improve the customer experience and close the deal by reducing the time for page refreshes and searching for information. With the integration of adaptive technologies, flexible workflow patterns and user feedback, CRS 2.0 offers customers significant reduction in time in call center bookings.

·        AltiusPAR CIS 2.0 offers hotels a very easy yet powerful way for hotels to manage a range of simple to complicated rate structures. The intuitive interface directs the user and eliminates frustrations that often occur when they complete complex rate management tasks.  .

·        AltiusPAR IBE 2.0 helps hotels remove any friction with the online booking process; their customers are presented by an easy-to-use interface that delivers clear, well organized information that promotes speed, efficiency and quick results. Customers can quickly and directly view and customize their search query and results based on their desired preferences. The redesigned interface also offer “intelligent” search tools, which provide users with a list of useful suggestions and spelling corrections based on user input.

Availability

AltiusPAR 2.0 products are available immediately. For more information, please contact us at (940) 497-5300 or email us at sales@altiuspar.com.

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About AltiusPAR

AltiusPAR is a pioneer in developing technologies that enable hotels and hotel chains to better manage room inventory, increase revenue and improve the customer experience. Built with the unique needs of the hospitality industry in mind, AltiusPAR removes the hurdles hotels face when trying to manage complex inventory and pricing data across multiple reservation channels. Built using industry leading technologies from Oracle and PROS, AltiusPAR offers a lower TCO due to its On Demand delivery model. It is a highly scalable and easy-to-use solution that frees customers from the burden of technology capital expenditure, hardware, software, service and maintenance, allowing them to concentrate on their core business initiatives.

Founded and managed by hospitality industry veterans, AltiusPAR is a privately held company headquartered in Dallas, Texas, and Mexico City. For more information about the company or its solutions, please go to www.altiuspar.com.

About gotomedia, LLC

gotomedia is a lifestyle design and research firm. gotomedia combines strategy, branding, and usability research to create people-friendly experiences for web, mobile, and product interfaces. gotomedia’s user experience professionals and award-winning visual designers utilize contextual research techniques to analyze the goals, needs and behaviors of the audience. The results inform the decision-making of clients, engineers, designers and business leaders. gotomedia, LLC is headquartered in San Francisco, California, and has offices in Barcelona, Spain. Please view www.gotomedia.com for more information.

Media Contacts:          

Tammy H. Nam                                     Kelly Goto

Principia Group for AltiusPAR                 gotomedia LLC

tnam@principiagroup.com                      Kelly@gotomedia.com

(415) 425-9142                                       (415) 864-7007

For more information,