LOS ANGELES - HITEC Conference , June, 21 2005 -

AltiusPAR, a pioneer in developing software solutions for the hospitality industry, today announced the availability of its Central Inventory System for the hospitality industry. The company will also unveil a new Merchant Model Interface, a unique aspect of the solution that will give online merchant partners access to room inventory information in real time while applying revenue management rules.

“Hotel companies spent nearly $8 billion on IT investments during the late 1990s. Our solution helps them get the most out of these investments – by better managing assets, maximizing revenue and most efficiently utilizing their people, time and revenue resources,” said Connie Rheams, vice president of AltiusPAR. “AltiusPAR is the only company that currently offers a unique Central Inventory technology, delivered through the Oracle On-Demand platform, to facilitate real-time revenue management in all electronic distribution and sales channels; the new Merchant Model Interface is just one example of how AltiusPAR is innovating to meet the unique needs of hotel operators.”

AltiusPAR: A Comprehensive, Modular Solution

AltiusPAR offers revenue management at the transaction level, combined with online, real-time central inventory control. The solution and services are customized to match each customer’s unique business needs while offering flexible financial business options. The AltiusPAR Central Inventory System provides the basic foundation for all customer implementation. Customers can then purchase different “modules” on top of the AltiusPAR CIS, depending on their needs, including:

• AltiusPAR CRO (central reservations system)
• AltiusPAR CIS (central inventory system)
• AltiusPAR RM (revenue management controls)
• AltiusPAR GDB (global distribution broker, or connectivity to third parties)
• AltiusPAR Comm (commission payment to travel agencies)
• AltiusPAR Groups (sales and catering )
• AltiusPAR Loyalty (loyalty programs)
• AltiusPAR Brand (guest satisfaction systems & guest history)
• AltiusPAR Intelligence (business intelligence)

In addition, AltiusPAR’s team of experienced integration and business management consultants also provide the following services for clients:

• Change management
• Distribution management
• Pricing and revenue management
• Call center

About the Merchant Model Interface

Through the Merchant Model Interface, AltiusPAR allows its customers to provide up-to-the-minute, accurate hotel room availability data in real-time to their online merchant partners. Merchant partners do not need to be OTA-compliant since data can be mapped to their own data structure. Other benefits of the interface include:

• Eliminates costs and potential lost revenue associated with fax-based or e-mail-based communications
• Access to alternative distribution channels others than GDSs
• Better distribution channel management by implementing hotel’s own business rules to close, open or limit the availability published on each channel
• Automatic booking delivery and availability and rates synchronization, which drastically reduces the time and resources devoted to manually managing distribution channels by every hotel
• Offers several unique features, including:
  • on top of Central Inventory Booking Engine
  • with controls generated by Revenue Management Systems
  • own control panel to configure hotel and season specific rules for availability (watermarks), length of stay, and rate pricing modification
  • advantage of AltiusPAR’s PMS interface for automatic reservation delivery to hotel properties
  • synchronizes availability, rates, and inventory data between AltiusPAR’s CRS and online merchants connected to the interface
  • Provides dynamic “booking limits,” which can be configured to mitigate the oversell risk when the interface with online merchants is down

Availability

AltiusPAR’s complete hospitality technology solution is available immediately. For more information, please visit our web site at www.altiuspar.com, or call 940-497-5300.

About AltiusPAR

AltiusPAR is a pioneer in developing technologies that enable hotels and hotel chains to better manage room inventory, increase revenue and improve the customer experience. Built with the unique needs of the hospitality industry in mind, AltiusPAR removes the hurdles hotels face when trying to manage complex inventory and pricing data across multiple reservation channels. Built using industry leading technologies from Oracle and PROS, AltiusPAR offers a lower TCO due to its On Demand delivery model. It is a highly scalable and easy-to-use solution that frees customers from the burden of technology capital expenditure, hardware, software, service and maintenance, allowing them to concentrate on their core business initiatives.

Founded and managed by hospitality industry veterans, AltiusPAR is a privately held company headquartered in Dallas, Texas and Mexico City. For more information about the company or its solutions, please go to www.altiuspar.com.

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