DALLAS , May, 25 2005 -

AltiusPAR, a pioneer in developing software solutions for the hospitality industry, today announced the appointment of industry expert Connie Rheams as vice president of business development and marketing. Connie will be responsible for a range of strategic corporate initiatives, including partner relations and global business development and marketing. The company, still in stealth mode, will unveil its central inventory system to the public at the HITEC conference June 20-23 in Los Angeles.

“We are thrilled to have Connie join our team; she brings an unmatched breadth of industry knowledge and relationships, as well as a level of energy and excitement that will help to propel AltiusPAR into category leadership,” said Javier Barrera, Chief Executive Officer of AltiusPAR. “Connie’s appointment is just one example of how quickly AltiusPAR has been able to gain market traction; we’ve built a world-class product and are attracting world-class talent.”

Rheams comes to AltiusPAR from Cendant Corporation, where she was most recently vice president of Cendant’s Travel Distribution Hospitality and Leisure Group. At Cendant, her responsibilities included business development, management of all sales initiatives in the Americas, and implementation of other Cendant company and partner programs. Prior to Cendant, she was president of TRUST Inc., which was acquired by Cendant in 2002.

Prior to TRUST, Rheams spent 14 years at AMR Corporation, where she held various management positions at American Airlines, TeleService Resources, and SABRE. While at AMR, Rheams served on the Latin American Task Force at American Airlines, led the hospitality division at TeleService Resources, and served as the head of product marketing for SABRE Internet Travel Solutions.

“I am looking forward to applying my hotel and travel industry experience to grow AltiusPAR’s global business,” said Rheams. “I’m very excited about the opportunity to bring this integrated enterprise suite of products to the marketplace with globally recognized partners.”

About AltiusPAR
AltiusPAR is a pioneer in developing technologies that enable hotels and hotel chains to better manage room inventory, increase revenue and improve the customer experience. Built with the unique needs of the hospitality industry in mind, AltiusPAR removes the hurdles hotels face when trying to manage complex inventory and pricing data across multiple reservation channels. Built using industry leading technologies from Oracle and PROS, AltiusPAR offers a lower TCO due to its On Demand delivery model. It is a highly scalable and easy-to-use solution that frees customers from the burden of technology capital expenditure, hardware, software, service and maintenance, allowing them to concentrate on their core business initiatives.

Founded and managed by hospitality industry veterans, AltiusPAR is a privately held company headquartered in Dallas, Texas. For more information about the company or its solutions, please go to www.altiuspar.com.

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