AltiusPAR was founded in 2004 by hospitality industry veterans from Grupo Posadas, Latin America's largest hotel owner and management company with more than 90 properties and 14,000 employees around the world. The Posadas team saw a great need for a technology solution that could help increase the company's revenue while reducing operations costs and enabling commercial processes throughout its chains.
Eager to find an answer to its own challenges but finding no good existing solution, a special team within Posadas was tasked to invest significant time and resources to build a solution that would provide:
- Real-time access to electronic distribution and sales channels
- Significant increase in RevPAR
- Unparalleled system reliability
- Reduced operating costs
- Scalable and tightly integrated technology
After more than a year in development, the AltiusPAR Solution was born. The result was a new business model that enabled Posadas to increase RevPAR by as much as 6 percent across its chains, centralize use of personnel and processes and reduce distribution operating costs by as much as 15 percent.
Today, AltiusPAR, a subsidiary of Posadas, can help meet the growing need for fully integrated systems that can simplify, speed and strengthen inventory management, pricing and distribution. With offices in Mexico City, Dallas and Spain, the staff of AltiusPAR has clearly demonstrated the impact that more capable, highly integrated systems can have on revenue generation and profitability.
Market Opportunities
The hospitality industry has experienced tremendous change in recent years. Today, hoteliers are faced with the day-to-day challenges of keeping their brands relevant while improving sales and revenue per available room (RevPAR).
Most significantly, “commoditization” of the hospitality industry has encouraged companies to compete on price, and achieving differentiation through service has required higher investment (higher quality, shorter operation cycles), reducing overall profitability.
While the industry has experienced strong revenue growth this past year, bottom line performance has eroded dramatically since 2000, due to escalating expenses and overall costs, which are only expected to increase in 2005 and beyond.
Despite all of these challenges, technology still holds the key to both driving and enabling substantial product differentiation and significantly improving business processes – from real-time access to inventory, transparency across multiple channels, seamless exchange of operational information and access to performance data.